The premium brand for fruits and vegetables debuts in the green industry with a high-quality product offer
The global company SanLucar continues making progress on its growth strategy, expanding now its product portfolio with the supply of high quality plants and flowers.
For this purpose, a new business unit is born: SanLucar Flowers that complements the company’s core business of producing and distributing premium quality fruit and vegetables.
Based in Kevelaer, in the heart of one of Germany’s leading plant-growing regions, SanLucar Flowers is perfectly aligned with the needs of the food retail trade, which is witnessing the potential of the segment of floral and plants sales.
The new unit of the SanLucar Group has a team of highly experienced and renowned specialists in the green industry, with Frank Velmans and Julia Passens at the head of its operational management.
For this new venture, SanLucar works exclusively with certified flower and plant growers, mainly from the central regions of Germany, the Netherlands, Italy, Spain, Denmark and Poland.
SanLucar Flowers started its activity on January 1st and its product range is already well received in supermarkets of Central Europe.
Guided by the slogan “Taste the Sun”, SanLucar offers the best tasting fruits and vegetables 365 days a year. The company is dedicated to bringing people natural joy of life and health in a way they can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the German, Austrian and Dutch retail market. SanLucar is also currently expanding into England, Italy, Canada, Ecuador, Russia, the Middle East and North Africa.
SanLucar, founded in 1993 by Stephan Rötzer, is today a multinational company with over 3.200 employees in Germany, Austria, Benelux, Spain, Italy, Ecuador, South Africa, Tunisia and Dubai. The philosophy »Taste in harmony with people and nature« is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.