In 2022, the trade relations between Russia and the UAE demonstrated a noticeable breakthrough. Denis Manturov, Russian Industry and Trade Minister, stated that the trade turnover between two countries grew by almost 70% during the past year. Moreover, the share of export and import of non-oil goods has been rising. According to Thani bin Ahmed Al-Zeyoudi, the UAE Minister of State for Foreign Trade, the non-oil trade between countries surged by 57% in the first nine months of 2022.
Good Food Russia – demonstration and tasting pavilion – is the biggest promoter of Russian goods on the GCC market. It allows Arab companies to get acquainted with the products of the best Russian producers. More and more Russian companies interested to enter the UAE and GCC markets are becoming exhibited in the pavilion. In 2022, the number of exhibitors increased by 30%. They have been selected among the best Russian producers of a wide variety of products, including dairy, confectionery, soft drinks, and many others. All companies should meet the highest quality standards to be exhibited in the Good Food Russia pavilion.
The pavilion is actively promoting the products of Russian exporters and provides potential B2B partners and consumers with the opportunity to learn more about products made in Russia. Only in 2022, more than 170 negotiations and 146 demonstration and tasting events were held due to the efforts of the pavilion, and more than 65 potential partners of the B2B segment turned to it. For example, tastings of the pavilion’s products took place in three leading points of the Carrefour retail chain in July 2022. As a result, more than 1000 samples were tasted, and 175 packs of exhibited products were purchased.
Nowadays, Russian products of such manufacturers as Miratorg, Makfa, Solomon-Trade, Plodoimport, Vivere Eco Food, AgroAlliance, Sybprybor, Trapeza, Ozbi, Baikal Aqua, EFKO, Imex and others are available in many well-known retail chains, such as Union Coop, Carrefour, Al Maya, All Day, and others. Moreover, consumers in GCC countries can also buy products made in Russia via online platforms such as Noon.ae, Amazon.ae, Prostor.ae and others. The last fact is of high importance because of the increasing popularity of online shopping worldwide and the region in particular. Thus, Russian products are increasing their share on the markets of the GCC countries.