The Norwegian Seafood Council (NSC), the approval authority for Norwegian seafood exporters and leading partner for the country’s seafood export industry, has a long-standing history of bringing high quality seafood products to international markets. Now, the brand is leveraging its influence and industry research to reinforce the importance of ethically sourced seafood in a healthy, well-balanced diet.
A series of reports released over the last three years – from the NSC and other global initiatives like the Blue Food Assessment – have revealed that seafood demand is set to double by 2050, driven largely by projected growth in Asia and Africa. Other findings have indicated that blue foods rank higher in nutritional value than terrestrial, animal-sourced foods – and with over one in three adults in the world being overweight – experts continue to flag increased seafood consumption as a critical part of the solution to the world’s dietary challenges.
Norway’s natural landscape – including its extended coastline stretching to the North Pole and stable, cold-water temperatures – provides the ideal conditions for year-round breeding and farming. This unique environment underpins the country’s ongoing success as a global supplier of blue foods and continues to serve as the foundation of its large-scale aquaculture industry. In fact, Norwegian products are rising in popularity – with Atlantic salmon being considered a favourite dish worldwide and over 2.9 million tonnes of seafood being exported at a value of NOK 151.4 billion in 2022.
As a pioneering seafood producer and supplier, Norway is perfectly positioned to drive awareness around the health benefits of aquatic food and faces an ocean of opportunity to guide the global industry’s response to the latest research findings – empowering consumers to make conscious decisions about the food on their plates.
In line with this, the NSC is sharing signature health benefits of natural, Norwegian seafood, showcasing the unique richness and quality of the country’s many blue food products:
Rich in proteins, antioxidants, omega-3 oils, and vitamins A, D, and B12, Norwegian Salmon is a versatile piece of fish that can be used in cold and hot dishes, eaten raw, fried, boiled, cooked, or smoked on the grill. Flavours and seasonings from global cuisines pair well with the product, perhaps best seen with the iconic fusion of raw Norwegian Salmon and Japanese sushi.
Norwegian Cod contains several important nutrients, and is also rich in iodine, omega-3 fatty acids, vitamins, and proteins. This combination of nutrients is very important for a healthy metabolism and is also essential for brain growth and development in children.
Norwegian Haddock carries exceptionally high levels of iodine, a key mineral that supports with thyroid function, hormone maintenance, metabolic processes, and healthy growth and development. New mothers who have recently given birth often suffer from an iodine deficiency, so Norwegian Haddock is a beneficial addition to their post-partum diet. The white fish is also a good source of protein and contains a delicate ratio of sodium and potassium that is essential for fluid balance in the body.
Atlantic Mackerel ranks as one of the most nutritious seafood options, largely due to its richness in omega-3 oils, antioxidants, and protein, all of which boost metabolism and contribute to improved overall health. Omega-3 acids are also known to protect against diseases and play an important structural role in brain and retina development. Pregnant or breastfeeding mothers are specifically advised to consume large quantities of mackerel for the positive effect it has on the future health and intelligence of young babies and children.
Trout Straits Salmon:
Rich in omega-3 fatty acids and vitamin D, Trout Straits Salmon is great for promoting heart health, brain health, and strong bone development.
Norwegian Herring is a reliable source of essential fatty acids – like omega-3 – which improve muscle function, increase mental capacity, reduce dementia, enhance immunity, and protect against diseases.
Red King Crab:
Norwegian Red King Crab is full of protein, vitamins A and B12, riboflavin, antioxidants, and minerals, including iron, selenium, and iodine. The meat in its legs, claws, and tail is flavourful, savoury, and tender – perfect for stir-frying, braising, and grilling.