The Middle East’s food industry is changing fast, and VIV MEA 2025 will showcase this transformation like never before. Taking place November 25-27, 2025 at the Abu Dhabi National Exhibition Centre (ADNEC), this major trade show brings together global innovation with regional market needs. As food security becomes more important across the Middle East and North Africa, and sustainable food production grows in priority, VIV MEA 2025 positions itself as more than just a trade show—it’s the key platform where the future of Middle Eastern agriculture takes shape.
Highlighted Species Under One Roof
VIV MEA has become the region’s most complete platform, covering the entire food chain from animal feed to final products. The event covers all areas of food production, including poultry, livestock, dairy, and aqua farming in one connected experience. This approach makes VIV MEA the perfect one-stop destination for industry professionals looking for solutions that work across different food sectors.
The event’s wide coverage reflects how modern food production works, where improvements in animal feed directly affect livestock health, where better dairy processing increases farm profits, and where sustainable practices must be used across all food sources. For visitors, this means access to complete solutions that can improve entire operations, not just individual parts.
Poultry Marketing Round Table: Bridging Theory and Practice
The Poultry Marketing Round Table (PMRT) returns to VIV MEA 2025 with a critical focus on one of the industry’s most pressing challenges: intelligent water management. Established in 2019 and organized by three global leaders—Middle East Agrifood Publishers (MEAP), VIV Worldwide/VNU Europe, and WATT Global Media—the PMRT has become a premier platform where academics, industry technicians, poultry producers, policymakers, and clients converge to address sustainability innovations. The roundtable’s vision emphasizes that marketing is both science and art, bridging theoretical knowledge with practical applications to shape sustainable strategies for the poultry industry’s future.
This year’s edition, titled “Intelligent Water Use in Poultry Farming: From Intake to Impact,” addresses a fundamental paradox facing global agriculture. The session will explore how water, an irreplaceable resource essential for bird health and biosecurity, must be managed with unprecedented intelligence and efficiency. Join this crucial dialogue on November 26, 2025, from 14:00–17:30 at ADNEC during VIV MEA, where industry leaders will discuss innovative approaches to water management that could define the sector’s sustainable future.
Aquaculture Making Waves: The First Aquatic Pavilion
Another key addition to VIV MEA 2025 is the introduction of the first-ever dedicated Aquatic Pavilion, complete with a special conference program. This development recognizes aquafarming’s growing importance in regional food security strategies and the sector’s huge growth potential across the Middle East and Africa.
Aquatic person-in-charge Severina Proskurnova says, “The Aquatic Pavilion represents more than just new space. It is the industry recognizing that sustainable seafood production is essential to meeting the region’s protein needs specially in reducing dependency on imported seafood and creating local jobs. We look forward to the aquafarming technology and expertise to be showcased at VIV MEA 2025 as those will be crucial in strengthening the regional food system.”
More Than Products: Building Business Relationships
While VIV MEA serves as an excellent product showcase, its true value goes far beyond technology displays. In an increasingly digital world, the event provides the essential face-to-face environment where meaningful business relationships are built, maintained, and strengthened. For companies operating in the Middle East’s complex and relationship-focused markets, attending VIV MEA represents a strategic business necessity rather than optional participation.
The event serves as the meeting point where industry players show their commitment to regional clients and customers. In markets where personal relationships often determine business success, regular VIV MEA participation signals long-term dedication to the region. Companies that maintain regular presence build trust and accessibility that digital communication alone cannot achieve.
Furthermore, VIV MEA provides crucial competitive visibility in a rapidly changing market. As new technologies emerge and market conditions shift, companies must stay part of industry conversations. The event offers unmatched opportunities to identify emerging market trends, assess competitive developments, and position products and services for future opportunities.
Market Growth and Future Outlook
VIV MEA sales oversight manager Rachel Lum shares, “I’m proud to see how VIV MEA 2025 has grown, with more visitors and exhibitors each year. Key themes like food security, sustainability innovations, and investment in alternative proteins seem to be shaping this momentum. We are grateful for the continued collaboration and loyalty we’ve seen from our partners—78% of this edition’s exhibitors are returning. At the same time, there’s growing interest from new businesses eager to enter the Middle Eastern market. I believe this provides a great opportunity to connect with a unique blend of leading global and regional players across the feed-to-food supply chain. VIV MEA 2025 is truly a must-attend event for anyone involved in this industry, especially within the rapidly evolving market of the Middle East.”
This market momentum creates a particularly dynamic environment for VIV MEA 2025, where breakthrough technologies, strategic partnerships, and market-shaping announcements are expected to define the event’s impact on regional agriculture.
Don’t Miss Out: Register Now
With visitor registration now open for VIV MEA 2025, industry professionals face a critical decision window. The event’s expanded format, groundbreaking aquafarming focus, and stronger exhibitor lineup make early planning essential for getting the most value from participation. Companies seeking to establish or strengthen their Middle Eastern market position will find VIV MEA 2025 offers unmatched access to decision-makers, innovative solutions, and strategic partnerships.
