Tickets for Agritechnica 2025 are now on sale in the official ticket shop—four months ahead of the event—and interest is high. An online survey shows that more than 75 percent of potential visitors have already committed to attending. Guided by the theme “Touch Smart Efficiency,” Agritechnica 2025—the world’s leading trade fair for agricultural machinery—will take place Nov. 9–15 in Hanover, Germany. With all 23 halls fully booked, the world’s largest indoor trade fair venue will once again be operating at full capacity. Held in parallel, the Systems & Components event is held across three centrally connected, halls serving as the B2B marketplace for the international supplier industry in the agricultural and off-highway sectors.
The organizer, the DLG (German Agricultural Society), expects Agritechnica to host around 2,700 exhibitors from more than 50 countries and welcome some 430,000 visitors. This year marks the debut of the new theme day concept, held under the slogan “7 Days – 7 Topics,” which will target specific professional visitor groups on each day of the show.
Visitor interest is already running high. Conducted in June, DLG’s online survey of approximately 2,000 potential attendees from Germany and abroad indicated that 76 percent have already decided to attend the world’s leading trade fair for agricultural machinery.
All leading companies in the international farm equipment sector have confirmed their participation in the world’s largest trade fair for agricultural machinery. They are listed in the exhibitor directory which is already available at digital.agritechnica.com/newfront/marketplace/exhibitors. At Agritechnica 2025, the exhibiting companies will showcase innovations and current strategies in key areas such as tractors, harvesting machinery, soil cultivation and seeding, crop protection and fertilization, as well as solutions for digital farming, automation, robotics and artificial intelligence.
The exhibition program is complemented by a technical program lineup featuring DLG’s “Expert Stages”, “Spotlights”, pop-up talks, and networking events focused on smart efficiency, digital farming, agricultural machinery trade, alternative drive systems, and soil health. Innovative startup companies will showcase their ideas and products in the agrifood start-up area. Making its debut this year is the “Digital Farm Center – presented by FarmRobotix,” located in Hall 21. Visitors will be able to explore advanced technologies in digital farming, automation, robotics, and artificial intelligence. The exhibition area housing more than 100 exhibitors is clearly organized into themed zones.
Ticketshop now open
Visitors can now purchase tickets for Agritechnica 2025 in the official online ticket shop. A standard day ticket is priced at 29 Euros and a two-day ticket at 42 Euros. Tickets for the Innovation and Press Day on Sunday, Nov. 9, are available for 63 Euros. Admission to the two Agribusiness Days on Monday and Tuesday, Nov. 10 and 11, costs 149 Euro per day. The organizer, DLG, recommends that visitors review the new “Theme Days” and ticket categories online in advance. For a small additional fee, visitors can purchase a Green Ticket, which supports local reforestation projects in Germany.
For the first time, Agritechnica tickets are valid for free use of all local public transportation in the Hanover region (ÜSTRA fare zone) on the day of the visit.
Strong visitor interest in digitalization and automation
With some four months to go before Agritechnica 2025 kicks off, interest in the world’s leading trade fair for agricultural machinery is already running high. According to the latest Agritechnica Tracker survey, 76 percent of respondents have already decided to attend the event, while another 22 percent plan to make a decision in the coming months. The survey gathered responses from around 2,000 potential visitors across Germany, Europe, and other key international agricultural regions.
Digitalization and automation emerged as top areas of interest among respondents. Around one in four expressed a strong desire to learn more about robotics and artificial intelligence (AI) at the show.
“The strong visitor response confirms that our guiding theme, ‘Touch Smart Efficiency,’ resonates with the spirit of the times,” said Timo Zipf, Agritechnica project manager. “With the Digital Farm Center, we are creating a forward-looking space where industry professionals can explore the latest developments in automation, digitalization, robotics, and AI. These are key technologies for sustainable and competitive crop production worldwide.”
New features for agricultural machinery dealers
Agritechnica 2025 will place a strong spotlight on the international agricultural machinery dealer trade. In addition to established offerings like “Workshop Live” presenting machinery repairs, the event will introduce several new features. This year, registered dealers can opt to be listed on the official trade fair website and app, making it easier for customers and exhibitors to find them.
Also new is the “Business Matchmaking” program, designed to facilitate targeted connections between dealers and exhibitors. Another highlight is the International Dealer Center in Hall 2, providing a dedicated space for global networking and business development.
Special Trains to the World’s Leading Trade Fair
For Agritechnica 2025, agricultural organizations and travel partners are once again planning special train services within Germany to Hanover. Among them, the Rhineland Agricultural Association (RLV) will operate two special trains on Wednesday, November 12, and Friday, November 14. The first train will depart from Cochem and travel via Koblenz-Lützel, Bonn, Cologne, and Wuppertal to Hannover Messe Laatzen. The second train will depart from Düren and travel through the Lower Rhine region to Agritechnica.
The travel agency Agrardienst Baden offers an extended weekend in Hamburg from Friday, November 14, to Sunday, November 16. The program includes a full-day excursion to Agritechnica in Hanover on Saturday, November 15. A chartered coach will take participants directly to the exhibition grounds.
Goldmann Touristik is offering bus tours in Germany to Agritechnica from November 12 to 14, departing from Stralsund, Rostock, or Schwerin, as well as from Karlsruhe, Mannheim, or Frankfurt (Main). The registration deadline is July 31, 2025.
Visitors from Switzerland can take advantage of an organized rail trip from Saturday, November 8, to Monday, November 10. The journey begins at Basel station and continues with Deutsche Bahn to Wolfsburg. The following morning, a bus transfer will take participants to the exhibition grounds. The trip is organized by AGRAR REISEN.
