• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Wednesday, June 18, 2025
Gulf Agriculture
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Greenhouses
    • Garden & Landscape
    • Fruits & Vegetables
    • Aquaculture
    • Agricultural Machineries & Equipment
    • Horticulture & Floriculture
    • Fertilizers & Agrochemicals
    • Irrigation
    • Plant Protection & Nutrition
    • Poultry & Livestock
    • Seeds & Nursery
    • Smart Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Greenhouses
    • Garden & Landscape
    • Fruits & Vegetables
    • Aquaculture
    • Agricultural Machineries & Equipment
    • Horticulture & Floriculture
    • Fertilizers & Agrochemicals
    • Irrigation
    • Plant Protection & Nutrition
    • Poultry & Livestock
    • Seeds & Nursery
    • Smart Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Gulf Agriculture
No Result
View All Result
Home Country Update

PLENTY AND MAWARID LAUNCH REGIONAL PARTNERSHIP TO GROW FRESH PRODUCE IN GCC

First joint vertical farm underway in Abu Dhabi, slated to bring strawberries to market in 2026

by Gulf Agriculture News Desk
11 months ago
in Country Update, News
PLENTY AND MAWARID LAUNCH REGIONAL PARTNERSHIP TO GROW FRESH PRODUCE IN GCC
ShareShareShareShareShare

Plenty Unlimited Inc. (“Plenty”) and Mawarid Holding Investment (“Mawarid”)—a subsidiary of Alpha Dhabi Holding, a major publicly listed company on the Abu Dhabi Securities Exchange (ADX)—announced they have entered into an exclusive, multi-year, region-wide partnership to bring locally grown fresh produce to countries across the Gulf Cooperation Council (GCC). The joint venture Plenty and Mawarid have formed will invest more than AED500 million (US$130 million) into the partnership’s first project in the GCC – an indoor vertical farm in Abu Dhabi, designed to grow more than 2 million kilograms of strawberries annually. The joint venture plans to develop up to five farms in the next five years, which would require investing up to AED2.5 billion (US$680 million) and bring thousands of direct and indirect employment opportunities to the region.

The Abu Dhabi farm will develop a year-round supply of berries with peak-season flavor for both the local UAE market and export to other GCC countries, replacing air freight and reducing food miles compared to current imports. The farm’s complete production of strawberries is already pre-committed to Plenty partner and global premium berry leader Driscoll’s, which will also contribute its proprietary genetics, global brand and extensive market experience.

“As part of our strategy to delight berry consumers around the world, we are excited to partner with Plenty and Mawarid on this pioneering project,” said Soren Bjorn, CEO of Driscoll’s. “The Gulf region and the United Arab Emirates specifically have long been great markets for Driscoll’s, and this project will help ensure we can meet the demands of consumers in this market into the future.”

The new farm will be the world’s first commercial-scale vertical strawberry farm outside of North America, following the opening of Plenty’s first strawberry farm in Virginia later this year – also in partnership with Driscoll’s. Construction on the Abu Dhabi farm–which will be approximately 7,500 square meters (81,000 square feet)–is targeted to be completed in late 2026.

“Mawarid has increasingly focused on adopting cutting-edge technologies in support of the UAE mandate to build innovative food security capabilities,” said Mr. Kashif Shamsi, Group CEO of Mawarid. “Our global search for a sustainable solution to the challenges we face in the Middle East led us to the incredible team at Plenty. This joint venture enables us to leverage the most advanced farming technology in the world to grow local food supply throughout the GCC, beginning with our home market in Abu Dhabi, while preserving our precious natural resources.”

“Plenty has built the most technologically advanced indoor farming platform aimed not only at meeting year-round consumer demand but making it possible to build a long-term food security infrastructure that can adapt to the needs of regions like the Middle East,” said Arama Kukutai, CEO of Plenty. “The Mawarid team’s extensive expertise with agriculture and land management in the Emirates makes them a great partner to meet these dual opportunities, in a region that has long been poised to benefit from the promise of indoor agriculture.”

In the UAE, 80% of the land is desert[1] and only 0.7% of the land is arable[2]. Developing local food production is essential to creating a more sustainable and secure food system that gives communities access to fresher, more nutritious food. And in the GCC countries, which import more than 85% of their food[3], it is a key unlock to food security.

Post Views: 3,307
ADVERTISEMENT
Previous Post

Innovation and Automation in Weed Control

Next Post

D.P.D. Ltd Revolutionizes Date Palm Production with Advanced Biotechnologyand Global Reach

Related Posts

Accelerating International Horticulture Partnerships During GreenTech Week
News

Accelerating International Horticulture Partnerships During GreenTech Week

June 18, 2025
NitroCapt launches Sweden’s first domestic production of mineral nitrogen fertilizer in almost two decades
News

NitroCapt launches Sweden’s first domestic production of mineral nitrogen fertilizer in almost two decades

June 16, 2025
From Vision to Reality: University of Leeds brings spring to life with JUB Holland’s Flower Designer App
News

From Vision to Reality: University of Leeds brings spring to life with JUB Holland’s Flower Designer App

June 14, 2025
Agritechnica 2025: The global hub for agricultural machinery dealers
News

Agritechnica 2025: The global hub for agricultural machinery dealers

June 13, 2025
Aviagen Expands MENA Team with Appointment of Zohir Hadj-Zoubir
News

Aviagen Expands MENA Team with Appointment of Zohir Hadj-Zoubir

June 12, 2025
VIV Select China 2025: Visitor Pre-registration is Now Open
News

VIV Select China 2025: Visitor Pre-registration is Now Open

June 11, 2025
Next Post
D.P.D. Ltd Revolutionizes Date Palm Production with Advanced Biotechnologyand Global Reach

D.P.D. Ltd Revolutionizes Date Palm Production with Advanced Biotechnologyand Global Reach

Malaysia Showcases Agricultural Prowess in Dubai with MAHA 2024 Business Networking Event

Malaysia Showcases Agricultural Prowess in Dubai with MAHA 2024 Business Networking Event

THAIFEX – ANUGA ASIA 2024 Achieved Remarkable Success Connecting Global Food & Beverage Businesses for Vibrant Trade Networking

THAIFEX – ANUGA ASIA 2024 Achieved Remarkable Success Connecting Global Food & Beverage Businesses for Vibrant Trade Networking

Latest Edition

BROWSE BY CATEGORIES

  • Agricultural Machineries & Equipment
  • Animal Feeds & Nutrition
  • Aquaculture
  • Country Update
  • Editor's Pick
  • Events News
  • Fertilizers & Agrochemicals
  • Fruits & Vegetables
  • Garden & Landscape
  • Greenhouses
  • Horticulture & Floriculture
  • Industry Update
  • Irrigation
  • Media Kit
  • News
  • Plant Protection & Nutrition
  • Poultry & Livestock
  • Seeds & Nursery
  • Smart Farming
  • Sponsored News
  • Video
Gulf Agriculture

Gulf Agriculture is the highest circulating Agriculture Magazine in the Middle East.

Follow us on social media:

Recent News

  • Accelerating International Horticulture Partnerships During GreenTech Week
  • NitroCapt launches Sweden’s first domestic production of mineral nitrogen fertilizer in almost two decades
  • From Vision to Reality: University of Leeds brings spring to life with JUB Holland’s Flower Designer App
  • Agritechnica 2025: The global hub for agricultural machinery dealers

Category

  • Agricultural Machineries & Equipment
  • Animal Feeds & Nutrition
  • Aquaculture
  • Country Update
  • Editor's Pick
  • Events News
  • Fertilizers & Agrochemicals
  • Fruits & Vegetables
  • Garden & Landscape
  • Greenhouses
  • Horticulture & Floriculture
  • Industry Update
  • Irrigation
  • Media Kit
  • News
  • Plant Protection & Nutrition
  • Poultry & Livestock
  • Seeds & Nursery
  • Smart Farming
  • Sponsored News
  • Video

Recent News

Accelerating International Horticulture Partnerships During GreenTech Week

Accelerating International Horticulture Partnerships During GreenTech Week

June 18, 2025
NitroCapt launches Sweden’s first domestic production of mineral nitrogen fertilizer in almost two decades

NitroCapt launches Sweden’s first domestic production of mineral nitrogen fertilizer in almost two decades

June 16, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Gulf Agriculture

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Animal Feeds & Nutrition
    • Greenhouses
    • Garden & Landscape
    • Fruits & Vegetables
    • Aquaculture
    • Agricultural Machineries & Equipment
    • Horticulture & Floriculture
    • Fertilizers & Agrochemicals
    • Irrigation
    • Plant Protection & Nutrition
    • Poultry & Livestock
    • Seeds & Nursery
    • Smart Farming
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Gulf Agriculture

Subscribe to our newsletter and online magazine

Subscription Form FG