Experts provide important impulses for the world’s leading horticultural trade fair
The IPM advisory board has grown: Dirk Bader, Member of the Landgard Executive Board, and Klaus Götz, President of the Federal Trade Association of German Florists, are now members of the committee. In total, the advisory panel now consists of 17 experts from business, trade and politics. They provide important impulses for the world’s leading trade fair for the green sector and are significantly involved in its further development in terms of content and strategy. Oliver P. Kuhrt, CEO of Messe Essen: “I am delighted about this top-class professional support. This commitment impressively underlines the importance of IPM ESSEN.”
Future topics are particularly important to Dirk Bader, Member of the Executive Board of the Landgard producers’ cooperative: “As a cooperative marketer with around 3,000 members, we see ourselves both nationally and internationally as an innovative, green and sustainable partner for our member farms and clientele. This fits in perfectly with IPM ESSEN as the world’s leading trade fair for horticulture, which presents new solutions and innovations for the green sector every year. Our aim is to offer visitors added value with presentations, products and sustainable concepts, which we are continuously developing in order to further sharpen the character of IPM ESSEN as a meeting place, information platform and innovation driver. On behalf of Landgard and also personally, I am particularly looking forward to contributing through my participation in the trade fair advisory board to putting green products even more in the spotlight and to increasingly focusing on important topics such as climate change, sustainability and resource conservation.”
FDF-President Klaus Götz focuses on the potential of creative floristry
Klaus Götz is President of the Federal Trade Association of German Florists (Fachverband Deutscher Floristen – FDF). The master florist from Heilbronn is looking forward to his cooperation in the advisory board of IPM ESSEN, of which the FDF is a long-standing member: “I see my task in this committee as promoting the industry-related orientation of IPM ESSEN and bringing in the interests of our sector. Florists stage the products of the green sector creatively and full of emotion. They enhance green products with their art of design and strengthen their perception as a cultural asset. We will show this potential of creative floristry in the diverse presentations in the FDF World in Hall 1A. It is a unique selling point of this leading world trade fair that it represents the entire green sector and thus forms a mirror of the complex green market for national and international exhibitors and visitors. Floriculture and floral supplies play a very important role in this concert.”
Next time the green sector will meet at the IPM Summer Edition at Messe Essen from 13 to 14 June 2022.