Campo Forte Fertilizantes will produce organic, organomineral and special products with high technology and sustainable practices
JBS, global leader in protein-based foods, has started its production of fertilizers. This represents the entry of JBS Novos Negócios in this new segment. Located in Guaiçara, state of Sao Paulo, Campo Forte Fertilizantes will have capacity to manufacture 150,000 tons of products per year. This initiative expands the operation by JBS in circular economy, in line with the company’s 2040 Net Zero commitment, and is the result of a study started in 2016 to identify how to best use residues from operations. The facility required R$ 134 million (over £20 million) in investment.
With this investment, JBS will start operating in the market of agricultural consumables and will become the first Brazilian food producer to use residues generated in the company’s operations for manufacturing fertilizers. “This launch highlights the sustainable focus of JBS and is another circular economy initiative from the Group. We believe this is a good use of the residues from our operations, generating a product with added value, from a highly technological and sustainable industrial process,” comments Susana Carvalho, Executive Director at JBS Novos Negócios.
Campo Forte will produce a complete line of organic, organomineral and special fertilizers, from the use of organic residues and mineral raw materials, a result of investment in innovation. The operation will cater both to companies (B2B) and consumers (B2C), with a consultative and technical sale proposal, supported by laboratory analyses and support in purchase decision making.
To the agricultural producer, Campo Forte will deliver a line of fertilizers that promotes the increase in productivity, boosts nutrients and reduces losses, with lower impact to the environment. Initially, the company will prioritize sales efforts for soybean, corn, coffee, sugarcane, horticultural crops, as well as pastures and forests. Organic fertilizers may be applied to organic agriculture.
With Campo Forte, JBS will join a market with potential for growth and with opportunity for expanding the share from the Brazilian production. “Currently, 87% of the volume of fertilizers consumed in Brazil come from import. This represents a major opportunity for the company expansion,” says Susana.
The new business is aligned to the 2040 Net Zero commitment from JBS to zero the net balance of its emission of greenhouse gases, considering its entire value chain. This will be possible because fertilizers produced by Campo Forte are aligned with the circular economy. By using 25% of organic residues generated by the JBS operations as raw material, the new company ensures a correct destination and lower environmental impact to these consumables.