Messe Berlin is cancelling its FRUIT LOGISTICA SPECIAL EDITION 2021 on 18-20 May 2021 because of the ongoing coronavirus pandemic in Europe and the rest of the world.
“I’m quite sure today’s cancellation is no surprise to anyone,” says Madlen Miserius, Senior Product Manager. “The coronavirus pandemic is lasting longer than expected. We wanted to make an onsite event happen in May. But the prospects both for international business travel to Berlin and for large face-to-face gatherings are too low. And under these circumstances it’s simply impossible for us to meet face-to-face.”
Messe Berlin had worked hard to prepare a special edition of FRUIT LOGISTICA to take place over three days in May. The FRUIT LOGISTICA SPECIAL EDITION was designed to withstand key uncertainties of the pandemic and to safeguard customers in terms of their health and of their investment in the show. And the concept resonated with business: more than 600 companies from Europe and the rest of the world had registered.
“We developed FRUIT LOGISTICA SPECIAL EDITION as we knew through discussions with the industry that the market’s desire for a physical event was very strong. That’s why we developed a concept to offer our exhibitors the greatest flexibility at the smallest possible risk,” says Madlen Miserius, Senior Product Manager.
“Unfortunately, the pandemic still has the upper hand, and this is what has lead to today’s cancellation,” says Miserius. “There is a huge global family of people in the fresh fruit and vegetable business and it comes together every year at FRUIT LOGISTICA. We are already in discussions with international market players and are hard at work to prepare ourselves for FRUIT LOGISTICA 2022. We will do everything to ensure our 30th edition is a vibrant onsite event. So make a date in your diary for FRUIT LOGISTICA in Berlin on 9-11 February 2022.”