The leading fair in the green sector, which will take place from October 3rd to 5th, is creating a new space that will also host green influencers.
Iberflora, the international reference event in the green sector, will surprise this year with a new space: Home Inspiration/Green Influencers. A place where visitors can see how nature can be part of the home through the recreation of a kitchen dominated by greenery. Aromatics, plants, and interior design will come together in a space never before seen at Iberflora, and it will be open for visitors from October 3rd to 5th at Feria Valencia. In addition, in this new space you can enjoy showcookings and tastings thanks to the sponsor Weber.
One of the main attractions of Home Inspiration will be the presence of GreenInfluencers, those influencers in the green world who share their knowledge about plants and flowers, interior design, and gardening on social media platforms to thousands of followers. They provide gardening tips or promote products related to the green sector. These content creators will have their “office” in this space, where they will work and share experiences with industry professionals who can connect and collaborate directly with them, gaining a significant online presence. They will be available to meet with exhibiting companies and visitors who wish to engage with them, ask questions, or even make professional proposals. Additionally, it is worth noting that Iberflora will once again be the stage for the Trompa Verde Awards organized by the Association of Ornamental Plant Retailers (ACPO), which recognizes the work of these influencers by presenting various awards.
Within the Home Inspiration space, professionals will find a life-sized kitchen designed with the concept of biophilia, a philosophy aimed at immersing individuals in an environment where plants and gardening take center stage. Visitors will have the opportunity to learn firsthand how to integrate nature into their homes, discover new ways to use plants in the kitchen, and understand the benefits they offer, as well as how to apply these concepts to their companies and businesses. Furthermore, they can explore the Big Bang Kitchen, the kitchen of the future. A modular and flexible piece that was featured in the “Scenarios of the Near Future” exhibition included in the programming of World Design Capital Valencia 2022 last year, combining functionality, design, and sustainability.
As a novelty, the design of this kitchen will result from a competition promoted by the fair and the Spanish Federation of Gardening Companies (FEEJ). The organization has already opened the call for this competition, in which its associates can participate, with the premise of incorporating the concept of biophilia into the kitchen.