Peru targets Indonesia via ASIA FRUIT LOGISTICA Roadshow in Asia, the event that highlights the potential of trade in fresh fruit and vegetables in this country
The event, which will be attended by the Indonesian Ministry of Agriculture, will take place on 18 March in Pullman Jakarta Indonesia at 10.00 am.
For the second year running, Peru has resumed its role as Official Partner Country at the biggest fresh fruit and vegetable trade fair in Asia, ASIA FRUIT LOGISTICA. The next edition will be held in Singapore on 16-18 September. A series of roadshow promotional activities have been scheduled in five cities in Asia. The events, which focus on fruit and vegetable exporters and traders in the leading Southeast Asian markets, present the perfect platform to showcase the importance and potential of trade in fresh produce in the entire region, and how ASIA FRUIT LOGISTICA can complement the market development of these diverse and emerging markets.
The upcoming informative session in Jakarta will analyze the growing demand for fresh produce in the Indonesian market, one of the countries that is showing the biggest surge in fruit and vegetable exports, according to the latest figures published by PROMPERU.
Peru, whose average annual increase of 4.9% in its GDP makes it one of the Latin American countries with the highest growth rates, has seen its agricultural exports represent an increasingly growing proportion of its total exports. The Latin American nation is the world leader in exports of asparagus and quinoa; second in blueberries, avocados and mandarins; and third in grapes. In the case of Indonesia, Peru is already exporting fresh grapes, pomegranates and processed maca and camu camu to the Asian nation.
Asia is one of Peru’s top trading partners and Peru seeks to consolidate by expanding existing trade agreements and firming up trade negotiations currently underway with different countries in the region. Peru has placed a high priority on growing its trade with the region. Peru’s presence at highcaliber events, such as ASIA FRUIT LOGISTICA, which it has been attending since its first edition, are a key factor in the country’s international trade promotional strategy. Business deals concluded in ASIA FRUIT LOGISTICA 2019 were estimated to be US$180 million.
The forthcoming seminar on 18 March aims to address a comprehensive array of topics of interest in the fresh produce marketing and trade sector in Indonesia. The keynote address will be given by the Director General for Horticulture at the Indonesian Ministry of Agriculture, Dr Ir Prihasto Setyanto, MSc, who will provide an overview of the country’s latest import regulations and the trends and challenges involved in Indonesian horticulture production. Following his presentation, Erick Aponte, the Trade Commissioner of Media contact: MINT Global Marketing Maria Moreno Account Supervisor Tel. +34 615 395 683 [email protected] MINT Global Marketing Enrique Doncel Account Executive Tel. +34 651 927 128 [email protected] Further information: www.asiafruitlogistica.com PROMPERU in Hong Kong and Southeast Asia, will explain the strategy that has made Peru an international pioneer in Superfoods exports. The director of the research agency Roy Morgan, Ira Soekirman, will then take the stand to give insights on consumer and retail trends and behaviour. A short presentation on ASIA FRUIT LOGISTICA will follow, giving attendees a head-start on how the trade show platform can help grow their presence and businesses in the international fresh produce trade. The session will conclude by a panel discussion involving some of the top-notch key players in the field.
“As far as we are concerned, this roadshow not only gives us the chance to promote the products covered by our Superfoods Peru campaign but also let us make contact with our buyers and key partners interested in our product portfolio,” says Erick Aponte, the Trade Commissioner of PROMPERU in Hong Kong and Southeast Asia.
The ASIA FRUIT LOGISTICA Roadshow in Asia, with first stop completed in Bangkok in mid-January, aims to provide a unique platform for information and experience exchange for importers, distributors, producers and marketers specializing in the fruit and vegetable sector in emerging markets of Asia. The remaining roadshow activities will take place in Manila, Kuala Lumpur and Ho Chi Minh City in the coming weeks.
For further information about ASIA FRUIT LOGISTICA Roadshow in Asia, please contact Ms Kay Kwok, Market Manager – Asia of ASIA FRUIT LOGISTICA at +66 2 941 4600 ext 104 or [email protected]. For further information about Peru, please contact Mr Erick Aponte, the Trade Commissioner of PROMPERU in Hong Kong and Southeast Asia: [email protected].
